« Older Entries
Newer Entries »

How Is Technology Transforming The Media And Entertainment Industry?

Media and entertainment industries are the earliest adopters of digital advancements. Every business domain understands the need for integrating the physical and digital ends. Together with innovative technology advancements, the media and entertainment industry are developing effectively. The latest news and information can be broadcast instantly to any edge of the globe. The continuous changes in technology are affecting the value of content and dispersion.

Instead of creating an impression about the brands, the media organizations are now majorly focusing on building directly strong relationships with consumers. Nowadays, advertisers demand more relevance, accountability, and interactivity. Trending strategies fuses the content and applications together. This gives rise to both digital and traditional media values. Personalization and optimizing the conversions is the new trend in the media and entertainment industries. It is used for improving the user experiences and is served as an extension of a brand’s identity and capability of operating the business.

Some measures:

The expected reach of entertainment and media market is worth 2.5 trillion US dollars by 2021. Services like On-demand video streaming, content streaming, advertising, streaming, solutions, etc will continue to create a benchmark in a fast-paced industry that changes constantly.

Mobile advertising will account for 80% of the internet advertising revenue with total revenue predicted around 117 billion.

Video games revenue will reach $30 billion by 2021, more than double the 2012 revenue of $15 billion.

Consumer content is expected to grow from 422 million in 2016 to 6 billion in 2021.

Trends across the Media and Entertainment Industries:

Digital Music Downloads: We have all gone through the downloading era of digital media. We used to download media on our smartphones and it gets stored on a micro memory chip. But, things have taken a U-turn with the introduction of Streaming Technology. It is now possible to access and listen to millions of songs by simply paying the price of a single album download. People are now shifting to apps and about 200 million subscribers (or more) are taking the leverage of musical apps. Musical industries are highly benefited with such services as they are earning heavily from the streaming technology.

Video Streaming: Video Streaming is trending vastly in the media and the entertainment industry. the revenue generated by video streaming is predicted to get tripled by 2021. Smart devices play a vital role in streaming video technology. It is an immensely growing digital parameter that is opening doors for many diverse industries and artists as well.

Internet Advertising: It is a set of tools for effectively conveying the promotional messages of brands to the people across the globe via the internet considered as the best “global marketing platform”. Advertising online is on the peak by the industries as it is quite affordable to any budget, easily drive more traffic to the website, allows targeting the accurate audience, and provides easy global coverage.

Virtual Reality Revolution: Virtual reality is the latest trend in the entertainment industry as it is embossing its advantages into the mainstream because of its “immersive nature”. The pivotal segments of the entertainment industry like music, theaters, location-based environment and gaming have started undertaking the benefits of virtual reality.

Emerging Technologies Reshaping the Entertainment & Media Industries:

Artificial Intelligence

The integration of AI solutions in media and entertainment industries have simplified diverse segments of content creation. By this, AI assists in benefits to the entertainers and content creators by delivering high-quality content and successful marketing tools. Moreover, AI can single-handedly manage feature films with a gripping plot, amazing background score, and incredible cinematography. For example, Wedit (Web-based video Editor Integrated with VSN Explorer), with this tool users, can create video clips from an automatic video segment search and merge them in a solo clip ready for broadcast.

Virtual and Augmented Reality (AR and VR)

The future of VR and AR is going to be highly impactful in the media and entertainment world. These have modified the habitual pattern of consuming content and have leveraged us with an entirely new and better immersive yet personalized experience. Some examples:

PokemonGo- This app perfectly depicts the Augmented Reality functionality. The game’s locations, frequencies, and manifestations are all done via algorithms.

Snapchat- This is another highly recommended example of AR, it offers quirky filters that include complicated machine learning algorithms. This app enables facial recognition by detecting a face, analysis the facial features and designs a 3D structure accordingly. This structure has some specific coordinates that stay on your face and also moves along.

Play Disney Parks- This app was designed for the time pass of the customers who use to wait in long queues at the Disney theme parks. Disney used to track the location of the players in real-time via BlueTooth beacons and allows the players to look for the markers in their location.

Blockchain

Blockchain was initially created for the use in Financial Services but later, it proved to be beneficial to other industries as well. For the Media & Entertainment industry, blockchain is making it easier for artists and entertainers to receive payments while improvising the way consumers access media. Mostly media consumers are habitual of having free access to a broad diversity of content. Many such users do not pay subscription fees for “premium” content behind paywalls. Moreover, various segments of the media industry have suffered from digitization because of the copied content that can be easily distributed. For example Singular DTV, Creativechain, Musicoin, etc. Some of the Blockchain solutions implemented in the media and entertainment industry are:

Micropayments for Content- Monetizing the content for both the creators and curators. Blockchain’s Micropayments architecture follows a pay per usage method from the users who read a single article or watch a single season of a television show. Blockchain technology has comprehensive records of its information that offers precise tracking of copyrighted content. The micropayment model is entirely automated and cost-effective.

Elimination of Content Aggregation- Blockchain technology has a decentralized structure that allows the content developers to directly present their work to the users, avoiding the traditional distribution methods. It also helps in avoiding the unnecessary chargers caused by third parties. This helps in maintaining a genuine relationship between the artist and the consumer.

Smart Contracts- Blockchain has “Smart Contracts” that are connected to a given segment of music. This connection enables accuracy, speed, and certainty to the process by implementing the contracts among the suitable parties. This offers more precision in tracking the usage of a particle song, speedy payments and brings clarity over the distribution of revenue generated among the artists and other stakeholders. In short, Smart contracts allows the measure of how the artists would be compensated for the song or music.

Chatbots

AI and chatbots have a huge potential in the media and entertainment industry. Chatbots assists the consumers in getting the exact knowledge of the information asked by them, having global broadcasting, easier browsing, effective audience engagement, custom alerts, and content control. It delivers customized content, better media opportunities, and effective communication on any platform. Some Chatbots examples in the media & entertainment industry are Weather bot, the gaming bot, Alexa and Google Home, the slack bots, etc.

Conclusion

Media and Entertainment industry has been largely driven by increasing digitization and higher internet usage over the last decade. Digital media has great potential to improve its capabilities and content delivery in order to entertain people. Trending web and mobile-based platforms are being conceived by startups and conventional media companies to serve digital content to the masses.

Jellyfish Technologies is a prominent media and entertainment software development company offering media and entertainment software development services to startups and media companies across the globe. We have a great understanding of the latest technological trends, user expectations and hold experience in delivering reliable media and entertainment products. Scope Music & Music Just Music (MJM) are media and entertainment domain applications developed by Jellyfish Technologies. We customize our services according to the specific needs of our clients. For further consultation, contact our experts.

Tags:

Simple and Easy 5-minute Guided Meditation

Meditation has many stress-relieving advantages. One of the most beneficial facets of meditation is that it can help you develop endurance over time, but it can also help you feel less tired in minutes if you only use it to calm your body and mind.It can also assist you in developing the habit of responding to life’s problems from a more calm, mindful position rather than reacting in fear, and it can assist you in developing the habit of letting go of grudges and redirecting your thoughts away from rumination. Despite its many advantages, meditation may be a daunting activity to begin. Surprisingly, many people are hesitant to try meditation because they believe it is difficult to master or that it is only effective when practiced regularly. That is not the case!

Meditation can be done in a variety of ways, so there is bound to be a set of techniques that resonate with each person and their situation. For example, if you enjoy taking baths, a tub meditation might be just the thing for you; chocolate admirers might enjoy a chocolate meditation. A walking meditation may be preferable for those who enjoy being active.

Although a daily practice of meditation provides the greatest benefits, even five minutes of meditation will offer instant stress relief.

Steps to Follow for Quick Meditation

You can make meditation work even if you only have five minutes to spare. Here’s how to incorporate meditation into your life, whether you’re just getting started or want to try a quick meditation.

Time to Set Aside

Set a timer for five minutes so you can relax and avoid missing appointments by staying in mindfulness for “too long.” (You can use the Healing Music app as a timer if you have an iPhone, but the regular timer that comes with many other phones can also be helpful.).

Relax your entire body and regulate your nervous system

Simply close your eyes and unwind. Release the tension in your body by taking a few breathes deeply from your diaphragm. Concentrate on a 5-count breath for 5-minute guided meditation: Inhale slowly from the belly, then into the ribs, and finally into the chest. Then gently hold the breath for the fifth count up into the crown of the head.

Reverse the process for another count of five on the exhale, exhaling from the crown, chest, ribs, and belly, pausing on the last bit of breath out of the body, and then starting over Concentrating on your breath while imagining yourself releasing stress and tension gives you something to focus on while also providing you with the powerful benefit of deep breathing.

Concentrate Your Thoughts

When working to clear your mind of thoughts, focus on ‘being’ rather than ‘thinking of nothing,’ and when thoughts arise, gently acknowledge them and let them go, returning your focus to the present moment. This becomes the focus if you concentrate on how well you’re doing it.

Repeat the Process

Simply concentrate on the sensations you’re having in your body, your breath, or letting go. If you practice this mental health and mindfulness regularly, you should notice a reduction in overall stress.

Tags:

What Are The Advantages Of Housing Finance?

Opting for housing finance to buy your dream home has been known to be the best and fastest way, for the longest time now. However, most home loan borrowers are not aware of several other benefits of this facility in India. For starters, home loans provide a considerable amount of income tax exemption. Though the rules for IT exemption could vary each year, paying your EMIs would save you a major chunk of your income tax payments.

Housing finance in India has been made easy these days with simple step-by-step instructions available online. These directives allow customers to check their own house loan eligibility, to understand and complete the loan process efficiently, and to make easy and quick repayments through the online medium.

There are several professionals and businessmen around, who could advance their income considerably, these days. Housing loan companies in India understand that and provide accelerated repayment options that allows such professionals, businessmen and many others, to repay their loan quickly and minimize the amount of interest that needs to be paid over the period of 20 to 30 years.

This further enables home loan customers to pay their loan and interest much faster while also improving their credit status alongside. Most housing finance companies offer several customized options such as accelerated repayment, variable repayment and balloon repayment schemes, which prove to be extremely beneficial to professionals like doctors, CAs, lawyers, etc., who enjoy a considerable surge in their income over the years. These schemes also benefit businessmen, who earn sizeable profits after they break even in their businesses.

Though every borrower may not see it in this way, a strategically bought property would see considerable amount of capital gain over the years. A smart investor could buy a home with the help of a housing finance company and sell it later with a substantial amount of profit. One of the self made millionaires in America, Robert Kiyosaki, has referred to this kind of investment strategy in one of his famous books – Rich Dad Poor Dad.

Last but not the least, a home loan is the best way to convert your rent into your EMI and enjoy the privilege of owning a property. Most of us pay a considerable amount in the form of rent each month that doesn’t even add any value to the net worth. However, if you take a home loan, you can make repayments of a similar amount and own a property that is yours to live in, rent out or sell.

Tags: